by Kathleen Marrero
Wellness marketing is different than other forms of marketing. You can utilize the same techniques but require a different approach than typical marketing efforts. You build that vital connection with your audience by being mindful of your wellness marketing efforts....
by Kathleen Marrero
Brands have competition. So how do brands set themselves apart and build a loyal following? Successful brands are crafting marketing strategies driven by their company’s mission and vision rather than focusing on their bottom line. Brand loyalty has shifted. As...
by Kathleen Marrero
Do you want to know how to attract, engage, convert, and delight your wellness audience? Are you looking to avoid overwhelm and stay consistent with your wellness marketing efforts? Download this wellness marketing action guide, ‘How to Create the Ultimate...
by Kathleen Marrero
Every business needs to promote itself to reach new clients and increase brand awareness to increase its revenue. Self-promotion is a necessary but tricky marketing strategy that can walk a fine line between over-promotion and keeping your audience aware of your brand...
by Kathleen Marrero
Content is present in every aspect of your online presence, including your web content, social media posts, press releases, blog posts, downloads, and videos. The approach to your content marketing efforts must be thought out with a focus on providing value to...
by Kathleen Marrero
One of the most important things you need to do before you attempt your wellness digital marketing strategy is to really understand your business goals. Your business goals will determine how you approach content, logos, social media, and website layout. These...
by Kathleen Marrero
Search Engine Optimization (SEO) is the process of improving a website to make it more relevant and user-friendly to searchers and search engines. “It starts with a website that is content-rich, user-friendly, and provides some value to whoever is searching for...
by Kathleen Marrero
What is a unique selling proposition? Your unique selling proposition (USP) sets your business apart from your competition. Your USP can be presented in numerous ways and is an opportunity to establish your brand authenticity and trustworthiness. There is a lot...
by Kathleen Marrero
Email Marketing is a cost-effective marketing strategy that presents opportunities for your business to reach current and potential customers. Email is one of the most powerful tools in marketing, allowing you to connect with customers, share information, and promote...
by Kathleen Marrero
Why Do You Need a Digital Marketing Strategy? A digital marketing strategy establishes what you want to achieve and, most notably, how you will achieve those results. To reach your customers online, build awareness for your brand, and establish your authority in your...
