by Kathleen Marrero | Jan 14, 2019 | Wellness Marketing, Wellness Marketing Resources
Brands have competition. So how do brands set themselves apart and build a loyal following? Successful brands are crafting marketing strategies driven by their company’s mission and vision rather than focusing on their bottom line. Brand loyalty has shifted. As...
by Kathleen Marrero | Jan 8, 2019 | Wellness Marketing, Wellness Marketing Resources
Do you want to know how to attract, engage, convert and delight your wellness audience? Are you looking to avoid overwhelm and stay consistent with your wellness marketing efforts? Download this wellness marketing action guide, ‘How to Create the Ultimate...
by Kathleen Marrero | Nov 19, 2018 | Digital Marketing, Digital Marketing Resources
Every business needs to promote itself to reach new clients and increase brand awareness to increase its revenue. Self-promotion is a necessary but tricky marketing strategy that can walk a fine line between over-promotion and keeping your audience aware of your brand...
by Kathleen Marrero | Nov 8, 2018 | Wellness Marketing, Wellness Marketing Resources
Creating a wellness marketing strategy does not need to be complicated; it just needs to connect authentically. Your audience is looking for guidance and inspiration so crafting a mindful marketing strategy that provides value will build a loyal following. Therefore,...
by Kathleen Marrero | Nov 8, 2018 | Wellness Content Marketing Resources, Wellness Marketing, Wellness Marketing Resources
Content marketing is an essential element of your digital marketing success. Content is present in every aspect of health and wellness marketing strategy including your web content, social media posts, press releases, blog posts, downloads, and video. ...
by Kathleen Marrero | May 11, 2018 | Wellness Marketing, Wellness Marketing Resources
One of the most important things you need to do before you attempt your wellness marketing strategy is to really understand your business goals. Your business goals will determine how you approach any content, logos, social media, and website layout. These elements...
by Kathleen Marrero | May 6, 2018 | Wellness Marketing, Wellness Marketing Resources
Everything to do with branding and marketing your business needs to start with your website and internet presence. A website is an online storefront for your business; the presentation of what you have to offer, the culture of your company, your mission, and vision....
by Kathleen Marrero | Jan 22, 2018 | Wellness Marketing, Wellness Marketing Resources
Press releases are an excellent strategy for marketing your business. They provide information to your local community or industry-specific media about important things going on within your company. If done correctly, it can get your business services or products in...
by Kathleen Marrero | Jan 15, 2018 | Wellness Marketing, Wellness Marketing Resources
AdWord campaigns are a set of ads that are comprised of specific keywords, content, and bids that share a budget, location targeting, and other settings. Campaigns are often used to organize categories of products or services that you offer. Source Business...
by Kathleen Marrero | Jan 14, 2018 | Wellness Marketing, Wellness Marketing Resources
SEO, social media and content are all marketing tools that can potentially lead to valuable connections for your business. Your website sits in the center of all your marketing business models with different channels that drive traffic to the website and subsequent...
