by Kathleen Marrero | Jun 20, 2022 | Digital Marketing, Digital Marketing Resources
One of the most essential elements to remember when conducting a competitive analysis is that this is an excellent opportunity to acquire insight into your industry that will save you time and money and provide a wealth of opportunities for your marketing...
by Kathleen Marrero | Feb 11, 2022 | Digital Marketing Resources
First Fig Marketing & Consulting is thrilled to officially announce that we are a part of the UpCity community of top B2B service providers! At First Fig Marketing & Consulting, we provide full-service digital marketing services with a special knack for...
by Kathleen Marrero | May 12, 2021 | Digital Marketing Resources, Wellness Marketing Resources
Looking to drive more traffic to your website organically? These proven strategies will bring you more visitors without the need for pricey ad campaigns. 1. Targets Keywords Intelligently Keyword targeting is crucial to your SEO. You could even say it’s...
by Kathleen Marrero | Sep 23, 2020 | Wellness Digital Marketing, Wellness Marketing, Wellness Marketing Resources
When most people think of a brand, they think of a company’s symbol or logo, but branding is much more. At its core, your brand is what makes customers and clients remember you. It is the thing that distinguishes you from the competition. As a company owner, you...
by Kathleen Marrero | Aug 4, 2020 | Wellness Digital Marketing, Wellness Marketing, Wellness Marketing Resources
Does it feel like you’ve been working every waking second since lockdown started? Even before the pandemic began, many entrepreneurs like you were feeling overworked and burned out. 57% of small business owners reported working 50-60 hours, often including...
by Kathleen Marrero | May 18, 2020 | Wellness Content Marketing Resources, Wellness Marketing, Wellness Marketing Resources
There has never been a more perfect opportunity to focus on a wellness blog if you are passionate about health and wellness. With the spread of Covid-19 on everyone’s mind, more people have been jumping on the $4.2 trillion wellness train than ever...
by Kathleen Marrero | May 1, 2020 | Wellness Content Marketing Resources, Wellness Digital Marketing, Wellness Marketing, Wellness Marketing Resources, Wellness Search Engine Optimization Resources, Wellness Social Media Strategies
The health and wellness industry is continually advancing and evolving. Whether you’re informing people about new and improved products on the market, or want to share a recommended diet and workout plan, wellness consultants and nutritionists...
by Kathleen Marrero | Apr 17, 2020 | Wellness Content Marketing Resources, Wellness Marketing, Wellness Marketing Resources
Health and wellness brands are more important than ever. Over the past year, people everywhere are making health their number one priority if it wasn’t already. A healthy immune system is an essential link to an individual’s ability to fight this virus. ...
by Kathleen Marrero | Oct 11, 2019 | Wellness Content Marketing Resources, Wellness Digital Marketing, Wellness Marketing, Wellness Marketing Resources, Wellness Social Media Strategies
The Wellness Industry is ever-changing and expanding. Today, a potential customer can get information, take classes, or learn something new from many sources. As we know, not all sources are up-to-date, helpful, or actually promoting real health and wellness advice,...
by Kathleen Marrero | Mar 27, 2019 | Wellness Digital Marketing, Wellness Marketing Resources
Wellness marketing is different than other forms of marketing. You can utilize the same techniques, but it requires a different approach than typical marketing efforts. Being mindful of your wellness marketing efforts is how you build that vital connection with your...
