Wellness content is an essential element of your wellness marketing success. It should be present in every aspect of wellness marketing strategy including your web content, social media posts, press releases, blog posts, downloads, videos, etc.

Your wellness content should contain different elements to inspire and impact your audience. We broke down four different types of wellness content that will provide value for your audience.

Four Types of Wellness Content


Educational content is designed to educate your audience. It provides them with resources and teaches them something they didn’t know about or wanted clarity on.

Some ideas for educational content are:

  • Step-by-step tutorials
  • How-to Guides
  • Infographics
  • Cheat Sheets
  • Articles


Promotional content is designed to provide content that is self-serving. This is all about letting your audience know what is going on with your business. Self-promotion can be tricky because it should never be only self-serving without any value to an audience.

Some ideas for promotional content are:

  • Speaking engagements
  • Community Involvement
  • New Partnerships
  • Awards and Recognitions


Inspirational content is designed to help motivate and inspire your audience. It is a light-hearted way to connect with your audience.

Some inspirational content ideas are:

  • Photo quotes
  • Inspirational quotes
  • Success stories within your industry


Conversational content is designed to engage the audience with your brand. It creates an insight into what your customers are feeling, needing and wanting from your brand.

Some conversational content ideas are:

  • Ask questions
  • Share opinions
  • Solicit feedback


If you utilize some of these four wellness content categories, you can provide your audience with a dynamic array of information about your brand and build an authentic connection. It is all about creating a balance of wellness content that builds a loyal following and distinguishes you as an approachable authority within your industry.

Are you looking for some detailed wellness content ideas, schedule a discovery call today.