Content is present in every aspect of your online presence, including your web content, social media posts, press releases, blog posts, downloads, and videos. 


The approach to your content marketing efforts must be thought out with a focus on providing value to your audience. The goal is to engage your target audience and increase brand awareness for your product or service with high-quality content.  


The content you create needs to be cohesive in messaging and branding and needs to build off one another by utilizing different marketing strategies and platforms. 


Content marketing is essential to your digital marketing success.  We broke down four types of content marketing campaigns that will spark some ideas to engage your audience. 

Four Types of Content Creation Ideas


Educational Content

Educational content is designed to educate your audience. It provides them with resources and teaches them something they didn’t know about or wanted clarity on.


Some educational content ideas are

  • Step-by-step tutorials
  • How-to Guides
  • Infographics
  • Cheat Sheets
  • Articles


Promotional Content

Promotional content is designed to provide content that is self-serving. This is about letting your audience know what is happening with your business. Self-promotion can be tricky because it should never be only self-serving without any value to an audience. Read more about how to Self Promote with Intent.


Some promotional content ideas are

  • Speaking engagements,
  • Community Involvement,
  • New Partnerships
  • Awards and Recognitions.


Inspirational Content

Inspirational content is designed to help motivate and inspire your audience. It is a light-hearted way to connect.


Some inspirational content ideas are

  • Photos,
  • Inspirational quotes,
  • Success stories within your industry.


Conversational Content

Conversational content is designed to engage the audience with your brand. It is focused on creating a connection with your audience. 


Some conversational content ideas are:

  • Ask questions
  • Share opinions
  • Behind the Scenes Photos
  • Solicit feedback.



Focus your content marketing strategy on applying some of these four content categories. Organizing your brand into these four areas will make it a captivating source of information for your followers regarding any content you produce. 

Remember, connecting with your audience is the first motivation for creating any content. 

After the inspiration for crafting your content marketing plan, your strategies should implement search engine optimization techniques, especially regarding long-form content. You can read more about Search Engine Optimization and Our Free SEO checklist here.