Content marketing is an essential element of your digital marketing success.  Content is present in every aspect of health and wellness marketing strategy including your web content, social media posts, press releases, blog posts, downloads, and video. 


The approach needs to be thought out and focused on providing value to your audience. The goal is to engage your audience and increase brand awareness for your product or service.  


The content you create needs to be cohesive in messaging and branding.  Any health and wellness content you create needs to build off of one another by utilizing different marketing strategies and platforms. 


Your health and wellness content should contain different elements to inspire and impact your audience. 


We broke down four different types of content that will spark some ideas to engage your audience. 

Four Types of Wellness Content Creation Ideas

Educational Content

Educational content is designed to educate your audience. It provides them with resources and teaches them something they didn’t know about or wanted clarity on.


Some ideas for educational content are:

  • Step-by-step tutorials
  • How-to Guides
  • Infographics
  • Cheat Sheets
  • Articles

Promotional Content

Promotional content is designed to provide content that is self-serving. This is all about letting your audience know what is going on with your business. Self-promotion can be tricky because it should never be only self-serving without any value to an audience.


Some ideas for promotional content are:

  • Speaking engagements
  • Community Involvement
  • New Partnerships
  • Awards and Recognitions

Inspirational Content

Inspirational content is designed to help motivate and inspire your audience. It is a light-hearted way to connect with your audience.


Some inspirational content ideas are:

  • Photo quotes
  • Inspirational quotes
  • Success stories within your industry

Conversational Content

Conversational content is designed to engage the audience with your brand. It creates an insight into what your customers are feeling, needing and wanting from your brand.


Some conversational content ideas are:

  • Ask questions
  • Share opinions
  • Solicit feedback



Focus your content marketing strategy on trying to apply some of these four content categories. Everything in life is about a balance and your content marketing efforts are no different. By utilizing these four categories you will shape your brand into a dynamic and engaging source for your audience. 


Are you looking for some detailed wellness content ideas, schedule a discovery call today.