You’ve Built an Amazing Team
Does your internal marketing team need a reset? Not sure which direction to take your marketing strategy? Can’t figure out why you are not generating more leads?
We Live In A Digital World. Opportunities Are Out There To Reach Your Audience, and We Can Help Your Team By Setting Them Up For Continued Growth And Success Online.
WHAT WE DO FOR BUSINESSES LIKE YOURS
The Solution is knowing where your completion is online, where and how you show up online and a clear roadmap to achieve your online marketing goals.
Our Methods Have Proven Success
01
RESEARCH
We conduct extensive research on your brand, industry, competition, and top keywords based on your company’s goals.
Research is the first step to understanding what’s working for your brand and what isn’t. Our Research Package includes taking an in-depth look into identifying the areas that may harm your brand’s digital presence, overall ranking, and brand recognition. We review what already works for your brand and what could be improved.
Lastly, we take an in-depth look at your competitors and review their on and off-page SEO and content. Through the Research phase, your team will fully understand how to make your business appear organically at the top of Google search results, optimize the brand’s SEO-friendly digital presence, and reach new leads through targeted content marketing efforts.
02
AUDIT
We perform a comprehensive audit of your Website, digital presence, and SEO to provide recommendations on how to attract and convert your desired audience.
SEO Audits provide insights on what to optimize on your Website to make it SEO-friendly and increase search engine rankings. Our on-page SEO audit, we’ll provide you with a comprehensive backlink audit and analysis so you can get a clear picture of what’s going on with your off-page SEO. With this knowledge, your team will know what steps to take to get your SEO under control, so you can start dominating Google and attracting new customers.
Our Website Audit provides high-level strategic recommendations that your team can implement to improve your conversion rates. An optimized website will lead to higher lead volume and conversions, which ultimately translates into more revenue for your business.
03
STRATEGY
We create an in-depth, organic SEO strategy, leveraging content marketing, social media, and modern on-page and off-page SEO techniques aligned with your company’s goals.
With the SEO Blueprint, you can rest assured that your team has the proper knowledge and tools to dominate Google’s search results to begin attracting and converting highly targeted leads. We will give your team the EXACT insights you need to create a winning SEO strategy.
We provide everything from On and Off-page SEO strategy to social media SEO tactics to content calendar creation, blog topics, and more. Plus, we will provide 1, one-hour consultation call with your staff to ensure you have the right strategies to measure success and attract new customers.
I HAVE WORKED WITH MANY GREAT BUSINESSES,
THE MAJORITY HAVE THE SAME PROBLEM!
Whether you have a great team in place or not,
if they don’t know what to focus on,
it really doesn’t move the needle.
Does this sound familiar?
You have a great team, but lack a strategy that works together to achieve the one desired result.
Your team is overwhelmed with all the digital marketing strategies available.
You are working with a limited number of resources and tools.
You have no idea where you are already online and if your digital footprint is getting any results.
You have seen no results from your digital marketing efforts and are unsure of where to begin.
This might seem like a roadblock, but we can help!
The solution is to have a digital marketing roadmap customized for your business where it is at the current moment. It is about setting your team up with the research and strategy to help them achieve the results your business needs online as your business grows.
You are not alone in these struggles; there is an easy, clear solution. Best of all, we can provide you with insights and roadmaps and teach your team to utilize these strategies as you continue achieving your marketing goals so you can continue to customize your marketing strategy year after year.
When you try to solve the problem alone, things get worse.
1.
Eliminate frustration. There are a lot of marketing strategies that must be incorporated into growing a business. Not every strategy will help you achieve your goals. Know where you need to show up online.
2.
Limited Resources. Most businesses need to reliably put money into resources that work. Understanding where your marketing investments will make you the most money and increase visibility online is essential to your success. Know where to put your resources to achieve the greatest return on investment.
3.
Unclear Expectations. Working without a digital marketing roadmap leads to frustrations, wasting of money and time, and unfair expectations placed on your team. Clear and realistic expectations will increase leads, grow an audience, clarify messaging, and increase revenue.
IMAGINE WHAT YOUR BUSINESS WILL BE LIKE WHEN
your team is set up for success!
More Productivity with a Clear Roadmap
PLUS…
Using the Resources, You Already Have Effectively
WITHOUT…
The Overwhelm and Frustration with All the Varied Marketing Strategies You Need to Compete
“First Fig has become an extension of our own team, helping to fill the voids with a level of expertise we just didn’t have. After an extensive research and audit phase for two of our websites, Kathleen presented realistic and achievable milestones for us to grow our online brand reputation. She provides us with actionable steps that we can hand off as a ‘checklist’ to our WebDev and copywriting teams to make quick, noticeable impacts on our website health. After conducting overview analyses of our closest competitors, we were able to measure our own brand perception against theirs, which helped us define our content strategy. We review KPIs on monthly standing calls, where she provides feedback on what is working, what isn’t, and what seems to be off-target. Kathleen’s ability to evaluate our needs, and provide recommendations at a strategic level, while also mapping it out at a tactical level, has proven invaluable for our small team with limited internal resources.”
What’s Included in the Program
Understand Your Competition
RESEARCH
Research is the first step to understanding what’s working for your brand and what isn’t. Our Research Package includes taking an in-depth look into identifying the areas that may harm your brand’s digital presence, overall ranking, and brand recognition.
We review what already works for your brand and what could be improved. Lastly, we take an in-depth look at your competitors and review their on and off-page SEO and content.
Through the Research phase, your team will fully understand how to make your business appear organically at the top of Google search results, optimize the brand’s SEO-friendly digital presence, and reach new leads through targeted content marketing efforts.
Walk Away With:
→ An Understanding of What is and Isn’t Working with Your Business Online
→ An In-Depth Look at Your Competition’s Online Presence
→ A Clear Understanding of Your Audience and Where They Are Online
→ Marketing Opportunities in Your Space Which You Can Incorporate Into a Successful Marketing Strategy
Walk Away With:
→ Insights on Adjustments to Your Digital Footprint
→ Clear itemized improvements your team can start making to improve your digital footprint
→ Analytics to keep your SEO healthy and crawlable by search engines
→ Deep understanding of what and how to monitor your online health
Know Your Digital Footprint
Audit
SEO Audits provide insights on what to optimize on your Website to make it SEO-friendly and increase search engine rankings. Our on-page SEO audit will provide you with a comprehensive backlink audit and analysis so you can get a clear picture of what’s going on with your off-page SEO. With this knowledge, your team will know what steps to take to get your SEO under control, so you can start dominating Google and attracting new customers.
Our Website Audit provides high-level strategic recommendations your team can implement to improve conversion rates. An optimized website will lead to higher lead volume and conversions, which ultimately translates into more revenue for your business.
Roadmap to Success
Strategy
With the SEO Blueprint, you can rest assured that your team has the proper knowledge and tools to dominate Google’s search results to begin attracting and converting highly targeted leads. We will give your team the EXACT tools and insights you need to create a winning SEO strategy.
We provide everything from On and Off-page SEO strategy to social media SEO tactics to content calendar creation, blog topics, and more.
Plus, we will provide 1, one-hour consultation call with your staff to ensure you have the right strategies to measure success and attract new customers.
Walk Away With:
→ In-depth organic SEO Strategy, leveraging content, social media, and modern marketing techniques
→ Insights to dominate search results
→ Breakdown of where to focus your strategies for the quickest online results
→ A marketing strategy customized to your resources and goals.
THE VALUE DOESN’T STOP THERE, YOU’LL ALSO GET
01 Training
We’ll train your team on the latest in modern SEO. From content optimization to analytics to technical SEO to how to leverage social media to boost SEO, First Fig is your ideal SEO training partner. We provide an additional one hour training call for your team so they can fully understand how the tools work.
02 UX Audit Report
A common challenge many businesses face is understanding how to engage visitors who utilize their websites daily. By getting a detailed analysis of how a user behaves on your website, your team will be able to make strategic marketing decisions that will increase user engagement and conversions.
03 Tools
We will provide you with the tools your team will need to keep up with the changes in SEO. Our list of tools is invaluable and offers options to keep your team on task and efficient. Our suggested tools will help with the insights and analytics that will keep your team moving forward and have the possibility to keep up with the ever changing digital marketing space.
Real Clients, Real Results
“As a result of First Fig Marketing & Consulting’s efforts, Google rankings have increased. The team consistently delivers high-quality work.”
“In just a few months of working with First Fig Consulting, our organic web traffic increased over 900%.”
“Not only is she super knowledgeable about digital marketing but she is tech savvy and takes the time to get to know your brand.”
“She provides us with actionable steps that we can hand off as a ‘check list’ to our WebDev and copywriting teams to make quick, noticeable impacts in our website health.”
“First Fig has become an extension of our own team, helping to fill the voids with a level of expertise we just didn’t have.”
“Kathleen’s ability to evaluate our needs, and provide recommendations at a strategic level, while also mapping it out at a tactical level, has proven invaluable for our small team with limited internal resources.”
Don’t Wait to Achieve Marketing Success
EXTREMELY LIMITED TIME
Schedule a call today. We do not work with everyone and look for clients who want to partner with us to achieve their marketing goals. We work in a limited space in order to customize every marketing strategy we provide.
Get started with your digital marketing roadmap today!
Frequently Asked Questions.
Do we work with anyone?
No. We work with small and large businesses, non-profits, and entrepreneurs, trying to change the world in some way or another. Our ideal clients are looking for a partner rather than a do-it-all marketer.
This seems like a large investment.
Our ideal client understands that the best solutions are long-term and sustainable rather than quick fixes. The initial investment will pay off tenfold with a deep understanding of the industry space, where your business shows up online, and digital marketing strategies for your company to implement now and as you grow