Digital Marketing Resources
8 Easy Strategies for Successful Wellness Marketing
The health and Wellness Industry is ever-changing and expanding. Today, a potential customer can get information, take classes, or learn something new from many sources. As we know, not all sources are up-to-date, helpful, or promoting real health and wellness advice,...
The Solution for Genuine Marketing Connections
Wellness marketing is different than other forms of marketing. You can utilize the same techniques but require a different approach than typical marketing efforts. You build that vital connection with your audience by being mindful of your wellness marketing efforts....
8 Proven Marketing Examples That Will Inspire Brand Loyalty
Brands have competition. So how do brands set themselves apart and build a loyal following? Successful brands are crafting marketing strategies driven by their company's mission and vision rather than focusing on their bottom line. Brand loyalty has shifted. As John...
3 Ways to Connect with Your Audience (New Guide)
Do you want to know how to attract, engage, convert, and delight your wellness audience? Are you looking to avoid overwhelm and stay consistent with your wellness marketing efforts? Download this wellness marketing action guide, 'How to Create the Ultimate Wellness...
How to Self-Promote With Intent (And Why It Matters)
Every business needs to promote itself to reach new clients and increase brand awareness to increase its revenue. Self-promotion is a necessary but tricky marketing strategy that can walk a fine line between over-promotion and keeping your audience aware of your brand...
How To Write Better Content To Inspire Your Audience
Content is present in every aspect of your online presence, including your web content, social media posts, press releases, blog posts, downloads, and videos. The approach to your content marketing efforts must be thought out with a focus on providing value to...
Envisioning Your Digital (Wellness) Marketing Strategy Goals (Infographic)
One of the most important things you need to do before you attempt your wellness digital marketing strategy is to really understand your business goals. Your business goals will determine how you approach content, logos, social media, and website layout. These...
SEO Starter Guide: Basic Checklist for SEO and Building Website Credibility
Search Engine Optimization (SEO) is the process of improving a website to make it more relevant and user-friendly to searchers and search engines. "It starts with a website that is content-rich, user-friendly, and provides some value to whoever is searching for...
3 Tips for Identifying Your Unique Selling Proposition
What is a unique selling proposition? Your unique selling proposition (USP) sets your business apart from your competition. Your USP can be presented in numerous ways and is an opportunity to establish your brand authenticity and trustworthiness. There is a lot...