The Wellness Industry is ever-changing and expanding. Today, a potential customer can get information, take classes, or learn something new from many different sources.
As we know, not all sources are up-to-date, but regardless, information for a customer is accessible. So how does someone stand out in the wellness space flooded with information and accessibility?
There are always new ways to interact with potential clients. Wellness entrepreneurs need to stay updated on the latest techniques to generate leads and build a connection through different marketing strategies.
Online marketing strategies do not need to be complicated. The best way to start is to understand your potential client, which includes their needs, wants, and especially frustrations. Within this space, you can understand your customer and fill that void. The goal is to create an experience that delights potential customers through every interaction with your brand.
Here are 8 Health and Wellness Marketing Strategies for Successful Campaign Outreach
Every aspect during which your customer is connecting with your brand needs to be an experience. Being mindful of your client’s experiences will shape the sentiment of your brand. Most potential leads various dealings with your brand before they take action. You need to attract, delight, engage, and then finally covert them. Each step needs to be an experience, and each step is equally important.
You can attract them by offering them something of value. It can be a written resource or a free class. Within this touchpoint, you need to delight your potential customer. They need to feel like this was a worthwhile experience. The next step is to engage with them. Ask for feedback or provide a call to action that encourages them to take the next step with your brand. It can be in the form of requesting them to sign up for a newsletter within your blog post or getting them to sign up for a package you are offering at your studio.
By understanding the values and mission of your brand, you can create an attainable experience for your customers and a wellness marketing strategy that leads them through a journey. Remember that each connection you have can be a step closer to acquiring them as loyal followers to your brand.
Are You S
The adage, if you build it, they will come, is not going to work building a brand online. You need to know where your customers are online and engage with them where they are hanging. If you are just getting started or have established a decent following- social listening can help you develop a social media strategy that connects.
Social listening is changing the trends of how social media has worked in the past. Social listening is the monitoring of your brand’s social media channels for customer feedback, mentions, and even discussions regarding specific keywords, topics, or competitors.
According to HubSpot, “Social listening finds root causes behind social conversations and implements long-term strategy changes. By performing social listening, you can create the kind of content your followers actually want, come up with new ideas based on industry trends, improve your customer experience by interacting directly with customers, and continuously shift your customer strategy to fit the current need.”
Christina Garnett explains in her article, Thanks For Listening, But Do Something, Social listening provides insights into the wants and needs of potential customers. It is a fantastic opportunity to produce something that will make your brand stand out and increase visibility!
Does your content provide value?
Be a resource! Content is a crucial aspect of any wellness marketing campaign and encompasses every aspect of marketing your business online.
You can start by focusing on one type of potential customer and create content geared just for them. Write in a conversational format as if you are sitting and speaking with them. Your content should feel like it is written personally to provide information for your potential customer.
It accomplishes two important things. First, it makes your reader feel valued by addressing some need they have. Secondly, it establishes your credibility in the field.
Content will influence every aspect of your online marketing strategy. It attracts new followers to your brand, and it also becomes a wellness resource for people seeking knowledge. Through sound, well-written content, you can build your brand’s credibility and value.
Are you original and filling a void?
Today, people have access to so much information and at such a rapid pace. As an entrepreneur, I have heard so many times that to stand out, you must be original. But how do you do something unique if it seems everything has been done before?
The tip is to connect with your audience. Once a year, I reach out to the ideal customer connections I have built on social media. I sincerely connect, asking for an honest discussion about the wellness space. I stress that I am not looking to sell them anything, but that I am trying to get an insight into the wellness industry so I can create value for my customers. The response is always one of ease, graciousness, and openness. I have been blessed to have real conversations with innovators in the wellness space and an opportunity to converse about their pain points.
These conversations have shifted my business offerings to those that serve the wellness community because I am not creating from assumptions but rather from a real understanding of the community I love.
Content is evolving, and the direction of content is video! Customers are more engaged with video than ever before, and it is showing no signs of slowing down.
Video needs to be an essential part of your marketing strategy. It can be a compliment to your written blog posts or quick social media videos that offer insights into who you are or what your business offers. There are many different wellness marketing ideas like behind the scenes shots, or tutorials, or even a personalized message. Let your creative flag fly!
Focus on Email Campaigns
As anyone who has opened their email inbox in the morning can attest, we receive a tremendous amount of email every day.
Email is an easy, inexpensive way to reach customers and keep them informed. However, with the inundation of email sent and received, it needs to have a purpose and provide value to your audience. So how can you create a connection through email that stands out?
Your email must be compelling and have a call to action that leads the customer through a funnel. It needs to offer the reader something, entice them to trust you, and move through a process that you have designed.
Focus on your subject line. If it sounds like spam, guess where it is going? Personalize your subject lines and compel them to open it. Most email applications offer the personalization option and even has nicely laid out templates you can use to keep your audience up to date. Utilize this warm connection and keep your fans in the loop.
Update Your Website
Most people believe if you don’t have a website, you are not a credible business. According to Search Engine Land, “Consumers use websites to find or engage with businesses 63 percent of the time, and 30 percent automatically strike a business from consideration if they don’t have a website.”
That is a large enough percentage to take having a website seriously. A website is a great place to showcase everything you have to offer. Think of it as an online storefront. You can shape the feel, the messaging, and the journey of your customers.
There are many different templates you can use to get yourself started creating a website. Remember, though, not all are created equal. It depends on what your goals are online. At the very least, make sure the website template offerings have a User-friendly design and are mobile responsive
We have all been customers somewhere. We know how we expect and deserve to be treated. You must remember your customer in that way, and treat them how you would expect to interact with a brand.
The more you are empathetic to your customer’s needs and struggles, the more you will be able to provide. Your empathy in their journey will build your credibility and loyalty for your brand.
I recently reached out to a fellow marketer online based on one of their social media posts. I had a quick question that I DM’d them. The response I got was nothing short of enlightening. Not only was my question answered, but she sent me her number and told me to give her a call. The call was insightful, and she generously talked with me for over 20 minutes giving me information and ideas. I will forever be grateful, as well as loyal and supportive of her efforts. It does not need to be challenging to deal with customers, potential leads, or even those seeking information. Make everyone feel special interacting with you.
Treat your customers online as you would in person. Thank them, make them feel important. It will create a positive experience interacting with your brand, and this will be remembered.
Every aspect of a wellness marketing strategy needs to focus on building relationships with an audience from a place of gratitude. It needs to be driven by a reciprocal need to give and receive and always keep the experience and journey of your customers in mind.