The health and wellness industry is continually advancing and evolving. Whether you’re informing people about new and improved products on the market or want to share a recommended diet and workout plan, health and wellness consultants always strive to provide their clients with the best and most helpful services.
And modern consumers depend more and more on websites and mobile apps to get that information, which is why it’s so important to employ search engine optimization that works and ensures that your organization stays ahead of the competition online.
Continue reading, and we’ll walk you through the top SEO strategies for health and wellness that you need to generate new leads in today’s market.
1. Define Your Target Audience:
Before you do anything, you need to know your target audience. Your target audience is the set of people who purchase your product or service.
Usually, you define your target audience by determining their geographic locations, sex, age, and needs. When it comes to their needs, try to figure out what they want and are lacking so you can become the authority they look to for advice. Knowing this information will help you connect authentically and provide services or products they need to delight your audience and keep them coming back for more.
2. Content Strategy
With a content marketing strategy, you want to deliver tools and content that are relevant and useful to your target audience. Doing so will prove that you’re running a high-quality site that users, Google, and other search engines can trust.
You need to understand what your ideal audience is looking for and how your services or products can be valuable to them. Your content must focus on providing value for your audience and not worry about producing irrelevant content that will not grow your domain authority or trust. With the right amount of research, you will not waste time creating content that is not gaining visibility for your business online.
As a healthcare professional or wellness influencer, there’s no better time for you to produce exciting content that informs your audience, provides them with real data, and allows them to relate to you trustfully. Your health and wellness content is more important than ever before.
3. Targeted Keyword Discovery
Keywords are the backbone of any decent SEO strategy. You want to do your keyword research based on the audience’s needs. You want to fit keywords naturally into your content, and should consist of short and long-term keywords based on what your audience is searching for online.
Simply writing pages that are mostly just keywords will not help you. This is known as keyword stuffing, and search engines are getting better at penalizing sites that do this.
Instead, you should write content around a handful of varied keywords around one main topic. Use those keywords sparingly and naturally in the article while focusing first and foremost on your audience.
Do not write for search engines but rather on producing relevant and helpful content for your audience.
4. Use Backlinks
A backlink is a link on one website that leads to another website. Ideally, by acquiring a considerable amount of credible backlinks, your site would be viewed as an authority, and other websites would then link to your website to show that they’re legitimate. Each credible website that links to one another builds the domain authority of the site, which in return tells search engines that this website is a trustworthy reference for someone searching for information.
In the eyes of Google or other search engines, your site would rank higher with high authority backlinks pointing to it. Putting backlinks on your own website is also helpful for both the relevancy for search engines and for providing a well-designed website for your audience.
You must have a mix of internal and external backlinks within your web pages. The links need to be focused on the user and how your information is beneficial to their search needs, not simply to add as many links in your content as possible. It needs to make sense and take users through a natural informational journey through a website.
Backlinks can be acquired by writing quality content and guest posting on other websites. Check out where your competition is getting backlinks and formulate a digital marketing strategy to gain traction in this area. It will pay off.
5. Have an Optimized Website
Your website should be optimized for web browsing and mobile. This is especially important now that more people use their phones to access the internet. Mobile use is up, so your website needs to work on all devices a user might be using.
Your site should also run smoothly and quickly. This will help you rank higher in the search results. And your users will appreciate it too. We have all been turned off by websites that didn’t load quickly or are confusing and not designed around making the experience on the website easy for the user. Always keep your user in mind!
6. Get Social
You need to know where your customers are online and engage with them where they are hanging. Social media allows your brand to interact directly with your customers, clients, or potential followers, but social media does more than that. It can drive traffic back to your website. The goal of social is to interact with your audience and hopefully entice them to want more and take action to engage with your services or products on your webpage.
It is not enough to just write great content and have a well-designed website if no one knows you are there.
The Importance of Using SEO that Works
As helpful and essential as a beautifully designed website is, it will be challenging to grow your customer base without using SEO that works.
SEO implementation is not a stand-alone and depends on many other factors. It starts with an optimized, content-rich, user-friendly website and provides value to an audience.
Search engines, like your users, respond to unique content and a website that is optimized. If you consistently keep your audience in mind, have researched relevant keywords, provide unique and valuable content, and engage with your audience. The search engines will see that this is a credible website that should rank on their search engine.
Basic Checklist for SEO and Building Your Website Credibility
Here is a basic checklist for SEO infrastructure and content guidelines to remember.
Does your website structure enhance SEO?
- Are there internal, working links on your webpage?
- Are there relevant keywords used?
- Is your website written in HTML?
- Did you place the most relevant content at the top of the webpage?
- Is your website responsive to mobile?
Did you analyze your on-page webpage?
- Are the head copy titles unique, relevant, and no longer than 60 characters? How to Write Title Tags Your Audience Can’t Resist + 5 Great Examples.
- Are the head copy descriptions unique, relevant, grammatically correct, and 160 characters or fewer?
- Does the body copy contain H1, H2, and other H tags, and are they keyword rich?
- Is Alt text used for all images?
- Are your <meta> descriptions compelling enough to convert a searcher to action? What Is a Meta Description And How To Write One Your Audience Can’t Resist + 5 Great Meta Description Examples
Is your content Search Engine and User-friendly?
- Does your content contain relevant SEO keywords?
- Are you producing content consistently?
- Is your content unique and user-friendly?
- Does your content contain internal and external links?
- Does your content contain a call to action?
Are you being social?
- Did you post consistent and useful content?
- Are you building your community of followers organically?
- Do you interact with your followers?
- Do you include a call to action that inspires engagement?
After reading the above, you should have a solid foundation for a successful SEO strategy.
If you want to discuss your wellness marketing strategy, we would love to talk!