There has never been a more perfect opportunity to focus on wellness content if you are passionate about health and wellness.
If you currently have a health and wellness brand or are considering starting one, you must understand how to properly market your blog posts or other online content to convert prospects into clients.
So how can you attract clients that will read your information and, better yet, click on your products or services and purchase them?
This article will help you understand how to market your wellness content correctly so that you can skyrocket your overall sales.
Know Your Why
Many health and wellness content do not succeed because they have no idea who they are here to serve. Ultimately, this leaves them running around in circles, posting about various topics which can come across as unorganized and scattered.
You need to understand your motive (your why) to know who you are serving.
The most important questions to ask yourself are:
- What is your ultimate vision for the world regarding health and wellness? Do you envision a world focused on mindfulness or a world free of chemicals in its foods?
- What part of wellness are you most passionate about?
- What area of wellness are you most educated in?
The more you dial in on your niche, the more you can cater to those needing to hear what you say. You cannot be everything to everyone, but you can be everything to someone specific.
The most common (and lucrative) wellness blog niches are:
- Fitness blog or strength training
- Natural health and nutrition blog
- Specified dietary restrictions, such as a gluten-free baking blog
- Weight loss blogs
- Diet blogs, meal planning
- Food prep and grocery shopping blogs
- Healthy living blogs
- Natural skincare blogs
- Specified training blogs, such as running, yoga, etc
- Mindfulness and spirituality blogs
- Health coach blogs
- Mental health blogs
The more you focus on your niche, the more you can curate your brand identity to align with your voice, knowledge, and passions.
Know Your Goals
Before you even begin creating content, you must understand what you are trying to achieve for your long-term marketing efforts. There are many different motives behind successful wellness bloggers, including:
- Selling products
- Providing services such as coaching or consulting
- Selling digital products such as courses and programs
- Selling a book
- Affiliate marketing
- Sponsorship and free products.
Your content complements your overall marketing goal of gaining an audience for your products and services. Even if you do not have the product or course ready, you can still provide the content to support your services and build your credibility.
Add Some Videos
Being in front of a video camera may seem intimidating at first. However, the business rewards are worth it. Using videos as part of your wellness content marketing plan will increase your click-through rates by up to 300%!
Videos are the perfect way to share your energy with your audience and show the face (you) behind your health and wellness company. Some written blogs have great information. However, achieving the right tone is difficult, and most seem robotic and distant from their audience, which makes them hard to relate to.
Videos allow you to humanize your brand and offer your audience something they can relate to. Instinctively, we all desire to belong and fit in, so the more they relate to you, the more chance you will have a new loyal customer.
You are also asking your audience to trust your advice on their wellness. Video lets you connect quickly with your audience by using your face, messaging, and tone in one connection. Implement videos as part of your content marketing strategy.
Create What Your Audience Wants
A significant mistake that many wellness content creators make is providing the content they want to share without doing any market research and discovering what their audience wants to read. Knowing your target audience and what they want from the health and wellness market is key to search engine optimization (getting found online) and building brand awareness, and gaining credibility. Your audience needs to see you as an expert in your space, and that comes with consistency, showing up where they are online, and delivering high-quality content.
It is essential that you research and discover what topics within your niche are trending. Certain online platforms such as Google Trends and Semrush will help you find the information your audience is currently looking for.
Your audience wants to know how you can help solve their problems, what they will gain from following your content, and why they should care about your information. They don’t want to hear about you all the time and how great you are, which comes across as demeaning, bragging, and belittling.
When creating your content, use words that evoke emotions and pull on some heartstrings by showing your audience that you relate to them and their pain points.
Human beings are very emotionally-driven creatures. This means that our emotions drive our urges to buy, how much we want to spend, and how soon we need it.
Include a Strong Call to Action
Another reason why it is so essential to know the goals behind your wellness content so you can structure your content messaging to support it. A blog article without a call to action is like going on a road trip without a road map. You will keep going in circles, writing various articles without getting anywhere online.
In your article, include hyperlinks to your products or services so that your audience understands how you are here to serve them. The goal is to guide your audience through your content to what you are looking to promote. At the end of your article, make an announcement, tell your audience to contact you for more information, or share a link to the products or services you provide that will be helpful to them and take them further along with you on their wellness journey.
First Fig Marketing & Consulting was recognized as a Top Influence Marketing Agency of 2020 According to Design Rush.
Disclosure: Some of the links included in this blog post are affiliate links, meaning that at no additional cost to you, I will receive a commission if you click through and make a purchase.