There has never been a more perfect opportunity to focus on a wellness blog if you are passionate about health and wellness. With the spread of Covid-19 on everyone’s mind, more people have been jumping on the $4.2 trillion wellness train than ever before.
If you currently have a health and wellness blog or are considering starting one, you must understand how to market your blog properly to convert prospects into clients.
Hand washing only goes so far; people need your expertise, passion, and skills to move forward from this time and live a healthier life.
The only problem is, how can you attract the clients that will read your information, and better yet, click on your products or services and purchase them?
This article will help you understand how to market your wellness blog correctly so that you can skyrocket your overall sales.
Let’s get started, shall we?
Discover Your Why
Many wellness blogs do not succeed because they have no idea who they are here to serve. Ultimately, this leaves them running around in circles, posting about various topics which can come across as unorganized and scattered.
You need to understand your motive (your why) to know who you are serving.
The most important questions to ask yourself are:
- What is your ultimate vision for the world in regards to health and wellness? Do you envision a world focused on mindfulness, or see a world free of chemicals in their foods?
- What part of wellness are you most passionate about?
- What area of wellness are you most educated in?
The more you dial in on your niche, the more you can cater to those who need to hear what you have to say. You cannot be everything to everyone, but you can be everything to someone specific.
The most common (and lucrative) wellness blog niches are:
- Natural health and nutrition
- Specified dietary restrictions, such as a gluten-free baking blog
- Weight loss blogs
- Diet blogs, meal planning
- Food prep and grocery shopping blogs
- Healthy living blogs
- Natural skincare blogs
- Specified training blogs, such as running, yoga, etc
- Mindfulness and spirituality blogs
- Health coach blogs
The more you focus on your niche, the more you can curate your brand identity to align with your voice, knowledge, and passions.
Know Your Goals
Before you even begin blogging, you need to get clear with what you are trying to achieve with your blog. There are many different motives behind successful wellness bloggers including:
- Selling products
- Providing services such as coaching or consulting
- Selling digital products such as courses and programs
- Selling a book
- Affiliate marketing
- Sponsorship and free products
Your content is complementary to your overall marketing goal, which is gaining an audience for your products and services. Knowing what you want to get out of the blog will help you to curate your content with an effective wellness marketing strategy. Even if you do not have the product or course ready, you can still provide the content to support your services and build your credibility.
Add Some Videos
Being in front of a video camera may seem intimidating at first. However, the business rewards are worth it. Using videos as part of your wellness content marketing plan will increase your click-through rates by up to 300%!
Videos are the perfect way to share your energy with your audience and show the face (you) behind your brand. Some written blogs have great information, however, achieving the right tone is difficult, and most seem robotic and distant from their audience, which makes it hard to relate to.
Videos give you a chance to humanize your brand and offer your audience something to which they can relate. Instinctively, we all have a desire to belong and fit in, so the more they relate to you, the more of a chance you will have a new loyal customer.
You are also asking your audience to trust your advice on their wellness. Video allows you to connect quickly with your audience by using your face, messaging, and tone in one connection.
Write What Your Audience Wants to Hear
A significant mistake that many wellness bloggers make is that they provide the content that they want to share, without doing any market research and discovering what their audience wants to read.
It is essential that you research and discover what topics within your niche are trending. Certain online platforms such as Twitter, Google Trends, and Keyhole will help you find the information your audience is currently looking for.
Your audience wants to know how you can help to solve their problems, what they will gain out of following your blog, and why they should care about your information. They don’t want to hear about you all the time and how great you are, which comes across as demeaning, bragging, and belittling.
When creating your content, use words that evoke emotions and pull on some heartstrings by showing your audience that you relate to them and their pain points.
Human beings are very emotionally-driven creatures. This means that our emotions drive our urges to buy, how much we want to spend, and how soon we need it.
Include a Strong Call to Action
Another reason why it is so essential to know your goals behind your wellness blog is so that you can structure your content to support it. A blog article without a call to action is like going on a road trip without a road map. You will keep going in circles, writing various articles without getting anywhere.
In your article, include hyperlinks to your products or services so that your audience understands how you are here to serve them. The goal is to guide your audience through your content to what you are looking to promote. At the end of your article, make an announcement, tell your audience to contact you for more information, or share a link to the products or services you provide.
Learn More About Creating a Successful Wellness Blog
There you have it! By following this guide on converting your prospects into clients, you are well on your way to creating a successful wellness blog!
If you found this article helpful, please contact us to see how a professional digital marketing plan can skyrocket your wellness blog and help you get more sales.