SEO / Digital Marketing Consulting
Audits & Analytics
Our team focused on auditing the on-page infrastrucure of the website to reveal the issues that were affecting the searchability and user experience of the website. Analytics were ongoing to determine the results of the SEO strategy, what was working and what needed to be adjusted.
Our team focused on the strengths and weaknesses of the competition in order to reveal the opportunities that could be optimized to increase visibility in the marketplace..
Search Engine Optimization
The focus was on the site health, the keywords, backlinks and other factors affecting SEO. Over the course of the project, visibility, keywords, and brand recognition organically increased. Brand recognition was the main goal.
First Fig has become an extension of our own team, helping to fill the voids with a level of expertise we just didn’t have. After an extensive research and audit phase for two of our websites, Kathleen presented realistic and achievable milestones for us to grow our online brand reputation. She provides us with actionable steps that we can hand off as a ‘check list’ to our WebDev and copywriting teams to make quick, noticeable impacts in our website health.
After conducting overview analyses of our closest competitors, we were able to measure our own brand perception against theirs, which helped us define our content strategy. We review KPIs on monthly standing calls, where she provides feedback on what is working, what isn’t, and what seems to be off-target.
Kathleen’s ability to evaluate our needs, and provide recommendations at a strategic level, while also mapping it out at a tactical level, has proven invaluable for our small team with limited internal resources.