Know Exactly Who to Hire: Your 30‑Day Marketing Audit for Confident Decisions.
Pinpoint the exact role, skills & budget you need backed by data.
Before You Hire Your Next Marketer, Ask This First:
Where are we right now in our digital presence?
If you’re thinking, “We need more traffic, let’s get an SEO,” or “Let’s hire a content creator,”
You’re probably skipping the most important step.
The Problem: Most businesses hire based on symptoms:
❌ “We need more content—hire a copywriter.”
❌ “Our engagement’s low—bring in a social media manager.”
❌ “We need leads—call an agency.”
But without knowing your current digital footprint, you’re just guessing.
At First Fig Marketing & Consulting, we help businesses uncover their online presence’s true potential so they can hire intentionally and invest in what actually moves the needle.
Uncover the role, skills, and budget your next marketer must have so you don’t waste another dollar on the wrong hire.
A one-time strategic offer to:
✅ Audit your digital presence
✅ Reveal your most significant growth opportunities
✅ Identify what roles you need
✅ Deliver a 90-day marketing plan built for real business growth
Every business has a digital footprint
whether or not they’ve built it intentionally.
My work starts with helping teams understand where they truly stand online.
Then, we build a growth strategy that fits their resources, goals, and in-house strengths.
It’s not about doing more—it’s about doing what makes the most impact.
We Help You Answer the Questions That Come Before the Hire
At First Fig Marketing & Consulting, we work with growing businesses building internal marketing teams.
We help you:
✅ Uncover where your brand really stands online
✅ Identify real gaps vs. surface-level symptoms
✅ Create a long-term roadmap that supports hiring decisions
✅ Align your team around a clear, strategic vision
Don’t Hire Based on Guesswork
-
Hiring a content creator won’t fix unclear messaging
-
An SEO won’t save a poorly structured website
-
A social media manager can’t define your brand voice
You don’t need a bigger team. You need a smarter strategy.
What’s Included in Every Package
Digital Visibility Scorecard – See exactly how your brand shows up across search, web, and content.
Website, SEO, and Content Audit – We assess the foundations before you build.
Role Alignment Framework – Know who to hire (and who not to).
Custom Growth Plan – A detailed 30–90-day strategy tailored to your goals.
Optional Advisory Support – We are on hand if you need implementation help.
Know Exactly Who to Hire: 30‑Day Marketing Audit for Smarter Decisions
Stop guessing and hire with confidence.
Our 30‑Day Marketing Audit gives you:
Clarity on the exact role, skills, and budget you need
A custom growth plan to align your next hire with revenue goals
A fast-track roadmap—in just 30 days, be ready to hire informed
Why First Fig Marketing is Different
✅ Audit used by 50+ businesses to make data-backed hiring decisions
✅ Clients saw 40% more qualified marketing leads after onboarding the right person
✅ Clear, no-jargon deliverable you can share directly with stakeholders and internal teams
Imagine onboarding a marketer who knows exactly what to do from day one.
No wasted resources, no friction, just results.
“First Fig has become an extension of our own team, helping to fill the voids with a level of expertise we just didn’t have. After an extensive research and audit phase for two of our websites, Kathleen presented realistic and achievable milestones for us to grow our online brand reputation. She provides us with actionable steps that we can hand off as a ‘checklist’ to our WebDev and copywriting teams to make quick, noticeable impacts on our website health. After conducting overview analyses of our closest competitors, we were able to measure our own brand perception against theirs, which helped us define our content strategy. We review KPIs on monthly standing calls, where she provides feedback on what is working, what isn’t, and what seems to be off-target. Kathleen’s ability to evaluate our needs, and provide recommendations at a strategic level, while also mapping it out at a tactical level, has proven invaluable for our small team with limited internal resources.”
Choose Your Package
Quick clarity before your first hire
Starter Snapshot
-
Light audit + 60-min strategy session
-
2 visibility recommendations
-
Summary PDF with role suggestions
Audit + strategy to guide your next move
Focused Visibility Audit
-
Deep SEO + content review
-
Scorecard + Video walkthrough
-
30-day Action Plan
For teams scaling or restructuring.
Growth Plan Intensive
-
Light audit + keyword gaps
-
Messaging and funnel clarity
-
90-day Growth Roadmap
-
90-min debrief call
Clarity + strategy + expert guidance
Digital Roadmap + Advisory
- Full-site audit + keyword gaps
- Messaging and funnel clarity
- 90-day Growth Roadmap
- 90-min debrief call
- 3-month editorial plan
- 30 days async support + follow-up consulting
Want to DIY First?
Download our Digital Footprint Checklist to spot gaps and growth blockers before you hire.
Clarity Before Headcount. Strategy Before Staffing.
Don’t waste another onboarding cycle on the wrong hire.
Let’s build your internal team the right way—with insight, alignment, and a long-term growth plan that actually works.
Get your free visibility strategies and hire with confidence.
“As a result of First Fig Marketing & Consulting’s efforts, Google rankings have increased. The team consistently delivers high-quality work.”
“In just a few months of working with First Fig Consulting, our organic web traffic increased over 900%.”
“Not only is she super knowledgeable about digital marketing but she is tech savvy and takes the time to get to know your brand.”
“She provides us with actionable steps that we can hand off as a ‘check list’ to our WebDev and copywriting teams to make quick, noticeable impacts in our website health.”
“First Fig has become an extension of our own team, helping to fill the voids with a level of expertise we just didn’t have.”
“Kathleen’s ability to evaluate our needs, and provide recommendations at a strategic level, while also mapping it out at a tactical level, has proven invaluable for our small team with limited internal resources.”