Different Digital Marketing Solutions Work Differently for Different Businesses

Digital Marketing is not a marketing solution that can be applied the same way to all businesses.  Your marketing strategy needs to reflect your company’s message and needs to reach your specific audience in specific ways.

We have worked with many different businesses creating digital marketing strategies that have proved successful, and we want to help you shape your online message.

Browse how we helped some clients with their marketing strategy needs.

Click on the logos below to view some of our most recent clients.


We were hired by RiverCast Concrete, a custom decorative concrete countertop and stamped concrete company based in New Jersey, to write web content and create a marketing strategy for their business. We effectively created social media promotions that successfully increased their business demand as well as shaped web content that delivered their message of customized concrete services.

We were hired by Laddey, Clark & Ryan, LLP to manage their public relations strategy, social media accounts and overall marketing outreach. We successfully grew their social media presence, obtained firm promotions in both local, national and law related media, and created shareable content.


We worked with the Jersey City based Fake Plastic Websites to create web content for construction, landscaping and various other companies.


We worked with Mother Moon Baby to create a social media strategy plan that would effectively reach their desired audience in order to increase online sales.

kathleen_marreroKathleen Marrero is the owner of First Fig Marketing & Consulting.  She has over 10 years experience providing marketing, public relations and business consulting to small businesses and law firms. Her work experience has consisted of content creation, marketing strategy including social media, marketing analysis, business consulting and public relations for various businesses.

Kathleen received her B.A. from William Paterson University and received her M.S. in Professional & Technical Communications from New Jersey Institute of Technology.

She is a member of Women’s Entrepreneurial Network (WEN) and an active contributor. She is also the Creative Director of Full Court Marketing & Trial Strategies, a full marketing, and solutions firm specifically for lawyers and law firms.

A Message from First Fig’s Owner

Your frustration in reaching your audience is real. I know what its like to build a company from the ground up and how difficult it is to connect with your audience.  I have helped many businesses successfully implement a marketing strategy that effectively reaches their customers, and I would love to work with you on your business marketing content and project needs. Give me a call, 973.713.0297 so we can talk or fill out the contact form and I will contact you.

All the Best, Kathleen Marrero

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