Every business needs to self-promote themselves in order to reach new clients and increase brand awareness, wellness is no different. However, constant self-promotion that offers no value to an audience will create a negative impression. Self-promotion needs to be balanced and incorporate a bunch of different wellness marketing strategies
FIND THE BALANCE
Promoting your business is an essential element in crafting your wellness brand. Your audience needs to know how excited you are about things that are going on in your company. They need to take that journey with you and celebrate those victories as your business grows. The enthusiasm you share will build loyalty for your brand. However, there is a balance in self-promotion and it shouldn’t lean towards you being obnoxious or ego driven. Show your value!
Constant self-promotion is not the impression you want to leave your audience. You want to remain focused on your wellness brand in the sense of building a shared community, not in the sense of impressing them. Think about conversations you would have with friends around the dinner table. You would let them know about the wonderful things going on in your life so they can celebrate them with you. However, you would not dominate the whole dinner party telling everyone how wonderful you are. It is a similar dynamic when it comes to self-promotion.
& THE UGLY OF SELF-PROMOTION
When self-promotion turns ugly is when promoting yourself is all you have to offer. Constant self-promotion that offers no other value will quickly turn people off from your wellness brand. Your main goal is to bring your audience on your journey, as long as it is authentic, and provide something valuable in order to build your credibility. Over time with constant self-focused promotion, you will lose your audience and the opportunity to build a loyal following.
3 TIPS FOR REWARDING SELF-PROMOTION
There are ways to self-promote without being obnoxious. Here are three tips that will help you look at self-promotion in news ways.
- Create tools, tips, and checklists that can be downloaded with all your business information incorporated into it. If your business focuses on one specific area, create a checklist that might be useful to a client in that space. Be creative and show your value. It is important that you give something to your audience.
- Partner with the community. You can promote your brand by sponsoring something worthwhile in your community and sending out a press release. Sponsor a local charity race or event that you can promote and let the event promote your business. Most events allow company sponsored tables that can be utilized to promote your brand in the community. It is also a way to give back while showing your audience the important values you focus on.
- Offer your services for free. There are certain times when your business could provide a service to the community. Pinpoint a worthy cause that could benefit from your services and provide them for free. Giving back is always a great way to self-promote your business and it is personally rewarding.
- Keep in mind your unique selling proposition. Your unique selling proposition differentiates your business from your competitors. Dig deep and see what you can provide your audience that has a different perspective than your competition.
Remember the goal is to build a relationship with your audience. Remain focused on providing something of value that will build a connection. It will pay off in the end!
For more wellness marketing tips, download our free wellness marketing action guide now.